---
title: "Launch Triggers"
source: "https://docs.nexcess.com/software/kadence/launch-triggers/"
description: "A launch trigger determines when your conversion will be shown to your site visitors. There are a number of options for Launch Triggers, and each conversion ite…"
vertical: "Software"
area: "Kadence"
date: "2021-12-18"
last_modified: "2026-07-02"
---

# Launch Triggers

A launch trigger determines **when** your conversion will be shown to your site visitors. There are a number of options for Launch Triggers, and each conversion item will have only one launch trigger.

### Time delay. 

How long of a delay do you want before the conversion item is shown to a site visitor? The delay will be set in milliseconds.

![](https://docs.nexcess.com/wp-content/uploads/2026/06/launch-trigger-time-delay.png)

### Exit intent. 

Exit intent is measured when a user begins to scroll their mouse off the page, either to navigation bar or to the bottom of the page.

### Scroll distance. 

Set in pixels, how many pixels down will a user scroll before the conversion item is shown.

![](https://docs.nexcess.com/wp-content/uploads/2026/06/launch-trigger-scroll-distance.png)

### End of content. 

If the user scrolls to the bottom of the page, the conversion item will be shown.

### On load. 

Immediately when the page is fully loaded, the conversion item will be shown to the end user.

### Custom link. 

If you would like to show the conversion item to a site visitor when they click a link or a button on your page, use the custom trigger link in this setting in your link.

![](https://docs.nexcess.com/wp-content/uploads/2026/06/launch-triggers-custom-link.png)