--- title: "Setting Up Kadence Insights" source: "https://docs.nexcess.com/software/kadence/setup-kadence-insights/" description: "Kadence Insights enables you to use A/B Testing to compare different areas of your website's performance. With Kadence Insights, you can create multiple A/B Tes…" vertical: "Software" area: "Kadence" date: "2024-11-19" last_modified: "2026-07-02" --- # Setting Up Kadence Insights **Kadence** **Insights** enables you to use **A/B Testing** to compare different areas of your website’s performance. With Kadence Insights, you can create multiple **A/B Testing Variants** and place them on your site using the Block Editor. Different browser sessions will see different Variant Designs. The Kadence Insights plugin introduces a **Custom Post Type** called **A/B Testing**, which can be added to the **BlockEditor** using the dedicated **A/B Testing Block**. A/B Testing Elements can be integrated into **Posts, Pages, Conversions, Elements**, and anywhere the Block Editor is supported. Utilize **Kadence Analytics** or **Google Analytics** to generate precise, data-driven comparisons of your A/B test performances. The Kadence **InsightsPlugin** can be bought as a standalone product or in the Full Plan by [clicking here](https://www.kadencewp.com/kadence-insights#pricing). This document goes over the available Settings and Features of Kadence Insights. To learn how to properly set up your first A/B Test, please [refer to this document](https://docs.nexcess.com/software/kadence/create-your-first-ab-test/). Getting Started To get started, go to your **Kadence Account Dashboard** and download the Kadence Insights Plugin. ![Downloads and licenses](https://docs.nexcess.com/wp-content/uploads/2026/06/Downloads-and-licenses-1024x601-1.jpg) Navigate to your WordPress Dashboard and go to the **Plugins -> Add New Plugins** page. Then, click on the **Upload** **Button** at the top of the page and upload your **Kadence Insights ZIP** file. Then, install the plugin and activate it. ![Upload Kadence Blocks Pro](https://docs.nexcess.com/wp-content/uploads/2026/06/Upload-Kadence-Blocks-Pro-scaled-1.jpg) You will get a prompt in the WordPress Dashboard to **Activate** the **Kadence** **Insights** **Plugin**. Navigate to your **Kadence Downloads** page and copy your **License** **API** **Key**. Then, click on the **Activate** **Now** link in the **Kadence** **Insights** **Dashboard** **Prompt**. Add the **API** **Key** to the Licensing Box and press the **Save** **Changes** button. A/B Block Settings Once **Kadence** **Insights** is activated on the website, navigate to the **Dashboard -> Insights -> A/B Tests** page to begin creating your first A/B Test. ![Create a new AB Post](https://docs.nexcess.com/wp-content/uploads/2026/06/Create-a-new-AB-Post.jpg)You can also create a new A/B Test directly inside the **Block** **Editor**. You can do so by selecting a Block and using the **Block** **Toolbar** to open more options. Then, select the **Create A/B Test** button to create a new A/B Test from within the Block Editor. *(Outside of the standard A/B Tests page)* ![Creating AB Tests in the Editor](https://docs.nexcess.com/wp-content/uploads/2026/06/Creating-AB-Tests-in-the-Editor.gif)When creating a new A/B Test Post, you will be presented with a standard A/B Testing Block. Use the A/B Testing Block Settings to add Variants, customize the Goal Metric(s), and add custom CSS Classes to your A/B Testing Block. Using the Block Outline, select the A/B Testing Block to access the Block Settings. ![Select A:B Post Block](https://docs.nexcess.com/wp-content/uploads/2026/06/Select-AB-Post-Block-1024x421-1.jpg)**Campaign Name:** Set a name for your A/B Testing group. This is a unique identifier to know which A/B test you are working on. **Variants:** Use this option to add and adjust multiple Variants. Each Variant should differ in some noticeable way. You can add as many Variations of the A/B Test as you need. These Variants will be randomized based on the Browser Session, so different users will see different Variations of your A/B Test. Access different Variations for your A/B Testing Block by using the Block Toolbar. Each Variant will be labeled with an alphabetical letter: the first Variant will be A, the second B, and so on. ![Switching Variants](https://docs.nexcess.com/wp-content/uploads/2026/06/Switching-Variants.gif) **Goal Metric:** You can set single or multiple goal metrics when using A/B Testing. Set the Goal Metrics based on the optimization goals you wish to achieve. You will be able to analyze each Goal Metric for each of your A/B tests. Below, see all the available goal metrics and what can they be used for: ![AB Campaign Set up](https://docs.nexcess.com/wp-content/uploads/2026/06/AB-Campaign-Set-up.gif) Goal Metrics Goal Metrics allow you to measure the success of one variant compared to another. For example, you can measure how many people clicked a button or submitted a form on Variant A versus Variant B. Or which variant converted into higher sales. Simply give your Metric a Goal Label, select the Goal Type and configure the specifics for each type. - **Link/Button Click –** This goal is measured when a link or a button is clicked within the A/B Test. Use the Goal Specific Class option if you have multiple buttons and/or links and need a unique identifier. Additionally, the Target Area can be set to either inside of the block or anywhere on the page. ![Link Button Click Metric](https://docs.nexcess.com/wp-content/uploads/2026/06/Link-Button-Click-Metric.jpg) - **Submit Form** – This goal will be triggered whenever a form is submitted. This can be set to a form inside the block or within the page. ![Submit Form Metric](https://docs.nexcess.com/wp-content/uploads/2026/06/Submit-Form-Metric.jpg) - **Time Spent On Page –** This goal is measured by the amount of time a user spends on a page. This can help determine which A/B variants are retaining more attention than others. This can be set between 1 and 200 seconds. ![Time Spent On Page](https://docs.nexcess.com/wp-content/uploads/2026/06/Time-Spent-On-Page.jpg) - **WooCommerce Sales –** This goal is measured whenever a WooCommerce sale is made. This can be useful for finding which A/B variants are converting to WooCommerce sales. ![WooCommerce Sales](https://docs.nexcess.com/wp-content/uploads/2026/06/WooCommerce-Sales.jpg) - **SureCart Sales –** This goal is measured whenever a SureCart sale is made. This can be useful for finding which A/B variants are converting to SureCart sales. ![SureCart Sales](https://docs.nexcess.com/wp-content/uploads/2026/06/SureCart-Sales.jpg) Insight Settings Access the **Kadence Insights Settings** to enable **Analytics**. You also have the option to enable **Google Analytics**. This doesn’t add Google Analytics to your website directly. You must already have Google Analytics set up and the script added to your website. Whenever conversions occur, Kadence will send events to Google Analytics for precise tracking. [Click here to learn more about using Google Analytics](https://support.google.com/analytics/answer/10269537). You can access the main **Kadence Insight Settings** from the **Dashboard -> Insights -> Settings** page. ![General Settings](https://docs.nexcess.com/wp-content/uploads/2026/06/General-Settings-1024x772-1.jpg)- **Local Analytics:** Local Analytics are tracked and recorded locally. When handling websites with a lot of traffic, you may consider using Google Analytics instead of local storage. - **Google Analytics**: When using Google Analytics, you can find events generated by Kadence Insights under the category “Kadence”. When Analytics are enabled, access them from the **A/B Tests** page. You will see an **Analytics** button to view the analytics of the current A/B Test. ![](https://docs.nexcess.com/wp-content/uploads/2026/06/View-Analytics-scaled-1.jpg)This will bring you to a page where you can see details for each **Variation**. This includes views and conversions. If you have multiple Goal Metrics, you can view the results for each goal. You can also set a timeframe and device type. ![Variation Results](https://docs.nexcess.com/wp-content/uploads/2026/06/Variation-Results.gif)