---
title: "Create a Messaging Compass to Set the Direction for your Agency Content"
source: "https://docs.nexcess.com/software/kadence/solid/academy/create-a-messaging-compass-to-set-the-direction-for-your-agency-content/"
description: "https://vimeo.com/522497472 Your content needs direction. Simply creating content for content's sake is a mistake that will not help conversions for your busine…"
vertical: "Software"
area: "Academy"
date: "2023-08-15"
last_modified: "2023-08-15"
---

# Create a Messaging Compass to Set the Direction for your Agency Content

Your content needs direction. Simply creating content for content’s sake is a mistake that will not help conversions for your business. In this webinar, we will look at how to set the direction for your website content by looking at fundamental elements. You will learn about building your own messaging compass. We will look at three questions you can ask to help narrow the scope of your messaging compass. Use your compass to guide the direction of the content you create moving forward. Special bonuses on the Copyflight website: [https://www.copyflight.com/ithemes](https://www.copyflight.com/ithemes)### Meet Todd Jones

 Todd is a content strategist who specializes in helping companies find and define their story. He helps companies build a compass for the direction of their content.