---
title: "Google Analytics Bootcamp"
source: "https://docs.nexcess.com/software/kadence/solid/academy/google-analytics-bootcamp-2/"
description: "Google Analytics is the best (and free) way to show your clients the value of their website. Unfortunately, it can be a little intimidating to you and them. Joi…"
vertical: "Software"
area: "Academy"
date: "2024-06-11"
last_modified: "2024-06-11"
---

# Google Analytics Bootcamp

Google Analytics is the best (and free) way to show your clients the value of their website. Unfortunately, it can be a little intimidating to you and them. Join us for the Google Analytics Bootcamp and not only overcome your intimidation of this platform but also show your customers extra value.

## Why should web developers learn Google Analytics?

- Combat the “but I don’t have the budget for a new website” by showing the value of their website.
- You know your clients will ask you when things go wrong, so make troubleshooting problems easier.
- Get more billable work while providing additional value with proactive suggestions.
- Everyone wants to sell you another tool and claim to make you more money, but this tool is free and will still make you money.

## Day 1: Setup Google Analytics

- The value of Google Analytics to you and your clients.
- To overcome your intimidation of the platform with a walk-through.
- The best (and easiest) way to install Google Analytics on a WordPress website using Google Tag Manager.
- The secret to making Google Analytics really valuable to your clients: goal tracking.

## Day 2: Using Google Analytics

- How to show your clients the value of their website through Looker Studio reports.
- Show them where their marketing is working (or not) through UTM codes.
- Give them access to the best SEO tool (also free): Google Search Console.
- How to keep providing value in the future of web analytics.