---
title: "Lesson 4: How to Create Coupons"
source: "https://docs.nexcess.com/software/learndash/academy/lesson-4-how-to-create-coupons/"
description: "LearnDash coupons let you offer discounts and promotions on your courses, giving you an easy way to incentivize enrollments and reward learners. Coupons work wi…"
vertical: "Software"
area: "Academy"
topics: ["Billing and Payments", "Crafting Your Course", "How To", "LearnDash 101", "LearnDash Core"]
date: "2023-02-16"
last_modified: "2023-02-16"
---

# Lesson 4: How to Create Coupons

LearnDash coupons let you offer **discounts and promotions** on your courses, giving you an easy way to incentivize enrollments and reward learners. Coupons work with the **new registration flow in LearnDash 4.0**, so make sure registration is enabled and your registration pages are set up before using them.

#### Creating a Coupon

1. From your WordPress dashboard, go to **LearnDash LMS > Coupons**.
2. Click **Add Your First Coupon**.
3. Enter a **Coupon Title** and **Coupon Slug**.
4. Configure the coupon settings to match your promotion strategy.

#### Coupon Settings

- **Coupon Code**: The code learners will enter at checkout.
- **Type**: Choose how the discount applies: 
    - *Flat Rate*: Deducts a fixed amount from the course price.
    - *Percentage Off*: Deducts a percentage from the course price.
- **Amount**: The value of the discount (flat or percentage).
- **Number of Redemptions**: Limit how many times a coupon can be used (enter 0 for unlimited).
- **Start Date**: The date when the coupon becomes active.
- **End Date**: The date when the coupon expires.
- **Apply to All Courses**: Toggle on to allow the coupon for all courses. If off, select specific courses.
- **Apply to All Groups**: Toggle on to allow the coupon for all groups. If off, select specific groups.

#### Publishing the Coupon

Once all settings are configured, click **Publish** to make the coupon live.

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### Why This Matters

Coupons give you flexibility to run promotions, offer limited-time discounts, or reward loyal students. With usage limits and expiration dates, you stay in control while creating urgency and boosting sales.

> **Tip:** Combine coupons with your email marketing campaigns to drive conversions during launches or seasonal promotions.