Pricing Models and Tactics to Grow Your WordPress Business

This session will dive into the essential pricing approaches used to drive the growth and success of WordPress-based businesses. It is tailored for freelancers and small web agencies specializing in WordPress and services like online marketing, SEO, social media marketing, content creation, and security. After a going over both the benefits and challenges of these pricing models, an innovative approach to pricing, relative-value pricing, will be reviewed. Finally, important tactics to help leverage existing client relationships and get the most out of new opportunities will be discussed.

Brian’s Book: The Psychology of Pricing