Google Analytics Bootcamp

This is a paid webinar ($247 value) that you receive free as an iThemes Toolkit member. Google Analytics Bootcamp is a three day event filled with information about Google Analytics. Day One Slides (PDF)

• Overview of Google Analytics
  • Why you should be tracking
  • What are Logical Goals
  • How to create a Measurement Plan
  • Quick refresher on all reports
• Installation
  • Traditional GA installation
    • Firing Events
    • Setting Up Enhanced Ecommerce
  • Google Tag Manger & Overview
    • Tracking Standard Events
    • Ecommerce
    • Sending Custom DataLayer Events
    • Advanced Setup

Day Two Slides (PDF)

• Data Collection and Configuration
  • Categorizing into User & Sessions
  • Creating Advanced Filters at view level
  • Custom Dimensions and Metrics
  • Understanding your Event Tracking
  • Creating Custom Reports
  • Advanced Configuration Settings
• Ecommerce Tracking
  • Enhanced vs Standard Ecommerce Tracking
  • What KPIs are tracked
  • Shopping and checkout behavior
  • How to analyze this data

Day Three Slides (PDF)

• Creating Dashboard in Google Data Studio
  • Connecting a Data Source
  • Creating A Dashboard
  • Different Chart Types & How To Set Them Up
  • Creating Filters
  • Different Data Sources
  • Calculating Fields
  • Sharing Report
  • Examples

Instructions: When you open a link below, click the “Make a copy” icon at the top right. You will then be prompted to select a Data Source. Choose your appropriate Google Analytics account.

• Analytics w/ Ecommerce
• Analytics
• Adwords

  Chris is co-owner of Data Driven Labs, a WordPress Maintenance and Marketing agency. He is a 17-year Internet marketing veteran with experience in web design & development, search engine optimization, online marketing, social media marketing and mobile development. He specializes in WordPress custom development utilizing either Genesis Framework or underscores and is very active in the WordPress Orlando community. Chris has held development and Internet marketing positions in some of Orlando’s top technology companies.