Academy

Write Your USP in Under an Hour

When you are clear on who you serve, how you serve them, and what they get out of the deal, your marketing gets light years easier. Why? Everything from your offers to your copy crystalizes. The challenge? Actually figuring out your Unique Selling Proposition (USP). In this webinar, Copywriting Expert Erin Pennings dives into a new way to think about your USP so that you can get begin to dial in your offers and differentiate yourself. And, live participants get access to my USP Mad Libsâ„¢ exercise and bonus training.

USP Template

Here is the USP Template Erin shared in this webinar: Google Doc (make a copy)

Meet Erin Pennings

Part marketing strategist and part copywriter, Erin Pennings works with solopreneurs and marketing agencies who need strategy and copy support to successfully pivot or launch. Using her REACH Visibility Trajectoryâ„¢ framework, she gives them the tools to delight their audience and develop strong strategic relationships to create momentum, build brand awareness, and grow their business
In addition to 1:1 copywriting and strategy services, Erin teaches Whomp Whomp to Wowâ„¢ — a website copy course, and offers copy coaching and punch-ups. You can learn more at erinpennings.com.
Filed under Trainings
Last updated: August 15, 2023
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