How to Create a Kick-Ass Editorial Calendar + Actionable Content Briefs

Wondering where to begin with content marketing? If you want to maximize your budget and get results, the process starts with a strategic plan. Maddy Osman of SEO content agency, The Blogsmith, will share her system for creating an editorial calendar and a template for writing content briefs. In this webinar, we’ll walk through the importance of planning around different stages of the buyer’s journey. We’ll also address relevant aspects of content SEO, including how to use search data to create a rankable article structure, address various types of search intent, and create topic clusters. Spending the time to create these documents is useful to ensure all stakeholders are on the same page throughout the process.

Meet Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, TheBlogsmith.com and read her latest articles on Twitter: @MaddyOsman.