Want a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire “tags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.
About Chris Edwards
Chris is co-owner of CE Squared, a WordPress Maintenance and Marketing agency. He is a 16-year Internet marketing veteran with experience in web design & development, search engine optimization, online marketing, social media marketing and mobile development. He specializes in WordPress custom development utilizing either Genesis Framework or underscores and is very active in the WordPress Orlando community. Chris has held development and Internet marketing positions in some of Orlando’s top technology companies.
