10 Conversion-Killing Copy Mistakes (And How to Fix ‘Em)

Do you struggle to write effective copy—or even get started writing at all? Not seeing the conversions you want, but unsure why that might be? If you want to learn how to write persuasive copy—and avoid writing copy that will NEVER convert—this session is a must-attend. In this session, Joel Klettke will share 10 of the most common mistakes he sees businesses making with the copy on their websites, emails, and ad campaigns, and how you can avoid falling into the same pitfalls. You’ll learn…

1. The MOST important thing to consider when writing for your audience
2. A foolproof technique for keeping your copy focused and organized
3. How to know whether your copy should be long, short, or somewhere in between
4. Why you should NEVER write copy in a vacuum (unless you want it to suck)
5. And more!

No matter where you’re starting from, you’ll leave with a boatload of things to look for on your own sites, emails, and ad campaigns, along with a new bag of practical tactics you can use right away to make your copy stronger.

Meet Joel Klettke

Joel Klettke is a sought-after conversion copywriter and consultant. He runs Business Casual Copywriting where he’s helped clients like HubSpot and ReadMe.io turn more visitors into customers. Having audited hundreds of sites for clients, he knows how to sniff out copy and conversion issues—and more importantly, how to help you fix them without pulling random levers and praying something works. You can follow him on Twitter @JoelKlettke.