The Customer’s Hierarchy of Needs

Have you ever had a customer want to invest in SEO services without a web maintenance plan? Or perhaps a customer who spends on Google Ads without a great website and solid landing page. Most customers are constrained by their marketing budget, yet we often see them invest their limited dollars in the wrong place at the wrong time.  

In this session, you’ll learn how to increase your recurring revenue by offering ongoing services that map to the customer’s hierarchy of needs. Not every customer needs the same plan. With this system, you’ll be able to quickly identify, communicate, and sell an ongoing services mix that will lead to growth for your customers and, in turn, your agency.